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The key ingredients at the heart of the House of Jo Malone London. Discover more about our home, heritage, our approach to fragrance and the charities we support.
Delve into our archive for fragrant inspiration. From tips from our House to profiles of our signature ingredients and interviews with friends and collaborators.
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Need a little inspiration?
BESTSELLER
Vibrant sapphire blooms in a shaded woodland. The delicate sweetness of dewy bluebells suffused with lily of the valley and eglantine, and a luscious twist of persimmon. Mesmerising.
Top Note
Bluebell
A wild flower accord, blended with notes of crisp, green leaves, the balsamic sweetness of spicy clove buds and a subtle dewy accent.
Heart Note
Persimmon
A milky-peach note with clean, creamy undertones.
Base Note
White Musk
Powdery and clean, it enhances the trail of the scent, adding a softness that endures.
Create your perfect pairing
You can personalise your scent by layering it with another. Try adding warmth or a touch of freshness.
How to Use Perfume
Uncover the rules of perfume etiquette and discover how to spritz like a fragrance connoisseur.